WORCESTER, Mass. — October 6, 2026 — Nouria Energy is pleased to announce the appointment of Jayna Dinsmore as Senior Category Manager, Tobacco and OTP. Dinsmore brings extensive experience in convenience retail merchandising, category strategy, analytics, and promotional execution, with deep expertise in the tobacco and OTP categories. Most recently, she served as Director of Merchandise Planning & Analytics at Global Partners, where she partnered closely with merchandising teams, major tobacco manufacturers, and cross-functional business leaders to drive category growth, improve promotional effectiveness, and enhance retail performance.
Throughout her career, Dinsmore has successfully translated complex data and market insights into actionable business strategies. Her experience includes category performance analysis, supplier and manufacturer partnerships, promotional planning, scan data and supplier funding optimization, loyalty program development, planogram strategy, and space optimization. Dinsmore has also led several high-impact initiatives that improved merchandising capabilities, increased supplier funding, strengthened promotional execution, and drove measurable sales growth.
“Jayna’s deep understanding of the convenience retail landscape, combined with her expertise in tobacco category management, analytics, and supplier relationships, makes her an outstanding addition to our category management team,” said Kristine Modugno, Director of Category Management, Nouria Energy. “Her proven track record of delivering measurable business results and implementing innovative category strategies will help strengthen our tobacco business and enhance the value we provide to our customers.”
About Nouria
Nouria is a family-owned convenience, food, and fuel retail company headquartered in Worcester, Massachusetts. Founded in 1989 by Tony El-Nemr, the company operates more than 300 convenience store locations, 93 car washes, and multiple travel centers across New England and the Southeast. Nouria also supplies fuel to independent retail sites under brands including Shell, Irving, Gulf, Sunoco, and Citgo. The company is committed to delivering an outstanding guest experience and supporting the communities it serves.
Media Contact
David Heilbronner, Director of Marketing | [email protected] | 508-314-5149