Nouria is a family-owned convenience store and fuel retailer headquartered in Worcester, Massachusetts. The award-winning company operates a diverse portfolio of convenience stores, gas stations, car washes, and travel centers across New England. Nouria has a strong reputation for delivering high-quality products and services and is known for its strategic acquisitions and continuous expansion in the convenience retail and fuel distribution sectors.
The company was founded in 1989 by Tony El-Nemr and has grown significantly over the years through both organic growth and strategic acquisitions. Nouria has expanded its footprint to include over 170 convenience stores and 61 carwash locations. It supplies fuel to hundreds of fuel retailing sites under various brands, including Shell, Irving, Gulf, Sunoco, and Citgo.
Nouria prides itself on its agile business model, enabling quick decision-making and responsiveness to market changes without being constrained by bureaucratic processes. The company is actively enhancing its operational efficiencies, leveraging technology, and fostering strong community relationships.
Nouria’s culture is built on strong values of integrity, teamwork, and customer focus, making it a leading player in the convenience and fuel retail industry.
The Legacy
The Nouria story is that of the quintessential American dream. Like so many other successful stories, ours began with tremendous hard work and a dose of good luck. Nouria founder Tony El-Nemr has had a passion for the business since 1985 when he worked as a gas station attendant in Medford, MA. It was there that he fell in love with the concept of helping time-crunched guests fill their needs for fueling and snacking in a quick and pleasant manner. Tony founded Nouria Energy Corporation in 1989, when he purchased an underperforming service station in Auburn, Massachusetts. Many chapters later, with hard work and a laser focus on people and exceptional service the dream continues.
The Nouria Family
Whether it’s our customer appreciation days, donating to local food banks, or supporting local schools and charities, we are committed to make a positive impact.
Proud to Serve Our Community
Whether you are a retailer who needs a wholesale supplier, a customer looking for more information about our convenience stores, or a vendor wanting to sell their products in our stores, contact us for more information.