Nouria, an award-winning convenience store chain and one of the fastest-growing retailers in the Northeast, is pleased to announce the signing of a definitive agreement to acquire Enmarket, a leading convenience retailer in the Southeast, from its parent company, Colonial Group. This acquisition marks a significant milestone in Nouria’s strategic expansion, positioning the company to serve new markets while continuing to provide an award-winning customer experience.
Family Owned & Community Focused
“We are thrilled to welcome Enmarket into the Nouria family,” said Tony El-Nemr, Founder and CEO of Nouria.
“This acquisition reflects our shared dedication to enhancing customer experiences and allows us to bring our award-winning service to new communities in the Southeast. We are confident this will be a seamless integration that benefits both our new customers and the Enmarket team.”
Nouria is one of New England’s largest and most trusted family-owned convenience store and fuel retailers. Committed to delivering the ultimate guest experience, we’re excited to extend this dedication to the Southeast through our partnership with Enmarket. Enmarket was chosen for its shared values, strong community ties, and commitment to high standards, making it a perfect fit for our growth.
At this stage, Enmarket stores will continue to operate under their established brand. As we move forward, we’ll explore thoughtful ways to integrate Nouria’s identity further while honoring the core values both brands share.
We’re committed to a smooth transition with minimal guest impact. Nouria and Enmarket teams are aligning processes and standards to enhance the experience while maintaining the quality, service, and community feel that guests value. We’ll share updates as they develop.
Guest loyalty is essential to us, and the Enmarket Enjoy Rewards Program will remain active. Future enhancements, if any, will be designed to add even more value and ensure a seamless rewards experience.
Nouria’s vision is to build a multi-generational company known for excellence in guest service, team member satisfaction, and community involvement. We’re excited to partner with the Enmarket team to blend the best practices of both brands and deliver an exceptional guest experience.
Nouria is always exploring ways to improve services and amenities that meet guests’ evolving needs. Some featured services in our New England locations include EV charging, online ordering, expansive fresh, healthy food and snack options.
Guest satisfaction and quality are at the heart of Nouria’s culture. Through focused team training and management practices, we aim to empower employees to deliver exceptional service and maintain high standards at every location.
Our Enmarket team members are a vital part of this journey, and we look forward to working alongside them as we grow. As always, we’ll communicate any updates as they arise. Those interested in joining Nouria can explore opportunities on our careers page: nouria.com/join-our-team/.
We remain dedicated to fair and competitive pricing. Nouria’s pricing strategy focuses on offering high-quality products at a fair value, balancing affordability with quality.
Supporting our communities is at the heart of Nouria’s mission. We understand the importance of venues like Enmarket Arena and are committed to fostering their positive impact. Any future updates will prioritize community benefits.
Growth is a key part of Nouria’s strategy, and we’re actively exploring new locations that align with our mission to serve additional communities.
Nouria is dedicated to transparent communication throughout this transition. For the latest updates, visit https://nouria.com/ or follow us on social media. If you have questions, reach out to our team at customerservice@nouria.com.