Nouria

October 23, 2024

Nouria Transforms Framingham Location with Enhanced Convenience and Fuel Experience

Framingham, MA – October 23, 2024 – Nouria, a leading convenience store chain known for exceptional service and premium offerings, unveils its completely transformed Framingham location. This renovation reflects Nouria’s ongoing commitment to providing the Framingham community with a modern, convenient, and enjoyable experience.

“We’re excited to reintroduce our Framingham location to the community,” said Tony El-Nemr, CEO & Founder at Nouria. “This renovation signifies our dedication to offering the best possible experience to our customers.”

The transformed Framingham location boasts several exciting features, including:

  • Expanded Convenience Store: Customers can browse a wider selection of fresh food options, grab-and-go meals, and everyday essentials.
  • Enhanced Fuel Experience: Enjoy faster pumps with the latest fueling technology for a more efficient experience.
  • Upgraded Facilities: The interior design reflects a modern aesthetic, creating a welcoming and comfortable environment.
    Dunkin: Access to great food and drinks to fuel your day.

Grand Opening Celebration:

To celebrate the grand opening, Nouria will be hosting a special event on October 23rd, 2024, from 2pm to 4pm. The event will feature giveaways, special discounts, product sampling and more.

Nouria’s Commitment to Framingham:

Nouria remains dedicated to serving the Framingham community by providing high-quality products, exceptional service, and a commitment to sustainability.

About Nouria

Nouria is a family-owned convenience store and fuel retailer headquartered in Worcester, Massachusetts. The award-winning company operates a diverse portfolio of convenience stores, gas stations, car washes, and travel centers across New England. Nouria has a strong reputation for delivering high-quality products and services and is known for its strategic acquisitions and continuous expansion in the convenience retail and fuel distribution sectors.


The company was founded in 1989 by Tony El-Nemr and has grown significantly over the years through both organic growth and strategic acquisitions. Nouria has expanded its footprint to include over 170 convenience stores and 61 carwash locations. It supplies fuel to hundreds of fuel retailing sites under various brands, including Shell, Irving, Gulf, Sunoco, and Citgo.


Nouria prides itself on its agile business model, enabling quick decision-making and responsiveness to market changes without being constrained by bureaucratic processes. The company is actively enhancing its operational efficiencies, leveraging technology, and fostering strong community relationships.


Nouria’s culture is built on strong values of integrity, teamwork, and customer focus, making it a leading player in the convenience and fuel retail industry.